You pay a one-time Business Start-up Fee based on your chosen partnership level and we create and manage a newsletter around your expertise. You receive a percentage of net revenues from subscription sales and other products. We handle all the writing, marketing, and technical aspects while you provide expertise and review content before publication.
The best topics are ones where you have deep expertise and there's audience demand. Popular areas include:
The key is having specific knowledge that people would pay to learn about, rather than general topics.
Our goal is to reach 1,000 paid subscribers within 6 months, though some newsletters achieve this faster and others take longer. Income starts as soon as we get paying subscribers. At 1,000 subscribers paying $100/year, annual revenue would be around $100,000, with your share depending on your partnership level.
It's not a question of "if" but "when". We are going to be experimenting with several different approaches to see what works best with a goal of reaching 1000 subs as quickly as possible. Of course, every newsletter has its own audience, and sometimes smaller niches can catch fire faster because they're a more tight-knit community. We are partners with everybody, so it's in OUR own self-interest to grow the subscriber base as well, preferably faster rather than slower.
Your main responsibility is reviewing newsletter content before publication and providing expertise when needed. This typically requires just a few hours per month. You can also promote your newsletter through your own networks if you choose, which many partners find increases their success.
Revenue sharing details will be outlined in your partnership agreement if accepted. Payments are based on actual subscription revenue collected less certain expenses, not projected numbers.
Yes! We encourage Elder Partners to promote their newsletters through their own networks, social media, and contacts. Partners who actively promote their newsletters often see faster subscriber growth and higher income.
Partnership termination terms will be detailed in your agreement. Generally, you would stop receiving future revenue but the specific terms depend on your partnership level and the circumstances. The best way to exit is to sell it.
The short answer is: YES! In fact, we plan to structure things with a future sale in mind. The initial goal of 1000 subscribers will provide adequate income for the top-tier partners to double or triple their Social Security income for a while. For various reasons, we're focusing on 1000 subscribers because we believe it's easily doable within a year with very little effort. Our goal of 6 months begs the question, "Then what?" Well, it's not going to just stop growing and flatten-out at 1000 subs. The way Google works and some of the promotional tools we're going to employ, there will be a steady traffic flow coming in and that will continue to grow the subscriber base. Once the annual subscriptions start to renew, the income will begin to compound. In 18 months and with 10,000 subscribers, one of these businesses could have $1M ARR (actual revenues) with a resale multiple of 3x-5x or even more. (If you have a profitable business, investors usually pay a premium to acquire it. Unlike selling a car or an old bike.)
PLEASE! DO NOT TAKE OUR WORD FOR THIS!!! Ask Google or ChatGPT "what are reasonable resale values for a newsletter business with 10,000 subscribers who are paying $100/yr." Your overhead, such as it is, amounts to 15-30 minutes reviewing each issue before it's published. Ours is mostly involved with on-boarding you, and then experimenting with ways to get more traffic to your sales page for the least cost per subscriber that we can get. Compared to the overhead most businesses have, ours is almost zero. So ignore all of the handwaving they'll give you about things that can reduce the value of the business.
Last updated: 7/12/25